CREATIVITY NEEDS SPACE

The main conflict of human existence is the conflict between reality and pleasure, musts and wants. According to Dr. Freud, tension between «pleasure principle» (our wishes) and «reality principle» (our duties) is the core structure of our civilisation. Everyone wants to spend every day in joy, but most of us  are compelled to go out every morning and fight for a living. In the Bible labour is even declared a «curse» of humans.

Is it really that tragic? Even gloomy freudians admit that there is a sphere where such contradiction doesn’t work — the sphere of creativity. We enjoy creative process and we are happy to earn for living through our own creativity. Just couple of decades ago only rock stars, artists and writers were considered «creative». These days creativity, along with innovation, is the key element of entrepreneurship.

Today’s business environment tends to be inspirational and creative— other than scheme- and profit-focused, According to «2016 Trends in the Workplace» study, conducted by Jodi Williams, Senior Workplace Strategist, main values shared by modern companies are

It means that companies around the globe are investing heavily in the environment (think Google headquarters and thousands of their copycats) and are very cautious about their working and meeting locations.

Your well-being in the active phase of the day boosts your productivity. 81% of employees of companies denoted as great Fortune 100 Best Companies to Work For chart indicated they work «in a fun environment». That works even better with business events — which should never be boring routine.

The modern entrepreneur is no more locked in that Orwellian cubicle. Current state of technology allows you to conduct a business meeting or presentation of any level on a riverboat in Amsterdam or in an abandoned warehouse/turned nightclub in Toronto. There are no more physical boundaries or formal rules and companies tend to organize business events in comfortable and unusual places, instead of boring hotel auditoriums.

You get social at work, erasing that ugly line between the pleasure and reality, combining entrepreneurship and entertainment. For instance, Nate Kontny built his first version of Draft while watching The West Wing. Business events are more and more often organized in theaters and art galleries, in surroundings that provoke lateral thinking.

The idea of using resources more effectively resonates with today’s business world like never before – from a financial perspective, from a social perspective, and from an environmental perspective.

All these elements are integral parts of BESPACED — the marketplace of short-term event locations for business and social events. It aggregates all unusual and inspiring locations in the city, maximizing their market capitalization through daily, half-daily or even hourly rent, With BESPACED it became possible to arrange a business event of any level at most unusual places — be it museums, yoga studios, storing rooms, parks — you name it!

With BESPACED the hosts make their assets work for themselves, get the opportunity to present their own products and services, and constantly expand their network. They determine the rent price and can freely decide whether to rent them out hourly as well as for half- or full-day events.

Text: Eugene Shapovalov